Saudi Arabia is steadily advancing its Vision 2030 strategy, focused on diversifying the economy and building its position as a regional and global hub.

Located at the crossroads of Asia, Europe, and Africa, the Kingdom offers direct access to international markets, making it a natural meeting point for exhibitions, trade, and partnerships.

While investing heavily in infrastructure, tourism, and cultural initiatives, Saudi Arabia remains deeply connected to its heritage. Visitors are welcomed with the Kingdom’s well-known spirit of hospitality — a tradition rooted in centuries of cultural pride and generosity.

For more information and visitor guidance, please visit Visit Saudi.